Case Study: Liz Lovely

January 30th, 2014

liz-lovelyLiz Lovely Manages Growth with the Help of Hosted IP Phone Service

The Challenge

Liz Lovely is a local manufacturer of gluten free and vegan cookies made with 100 percent natural ingredients in their artisan bakery in Waitsfield, Vt. The company was established in 2003 and has experienced incredible growth since setting up shop in the Mad River Valley. Liz Lovely cookies are now available at hundreds of supermarkets and natural food stores nationwide.

To continue growing, Liz Lovely needed to replace its out-of-date phone system and increase Internet speeds to better support its customers and suppliers. Dan Holtz, Liz Lovely’s CEO, set out to find a better solution. He found what he needed from Waitsfield and Champlain Valley Telecom (WCVT) — a provider that could accurately assess the company’s voice and data needs, present the optimal solution, and provide timely service when help was required.

The Solution

Holtz worked with Kris Merchant, Sales Manager for WCVT, to find a scalable solution to meet Liz Lovely’s growing communications needs. Upgrading to a fiber-optic connection along with Hosted IP Phone Service from WCVT was the answer. Said Holtz, “The folks at WCVT already had an understanding of my business and they quickly understood my challenges. We needed a solution that was flexible and scalable without the upfront capital investment required of a new hardware-based system. I’m a very technical guy and could see the advantages of moving technology to the cloud. They showed me how this Hosted IP solution from WCVT could significantly upgrade our current situation and allow for future
expansion.”

Within three weeks of the decision, Liz Lovely had its new Hosted IP Phone Service and fiber-optic Internet connection. According to Holtz, “Migration couldn’t have been easier. There was very little equipment to install and Waitsfield’s folks had everything up and running in less than a day.”

“The folks at WCVT already had an understanding of my business and they quickly understood my challenges.” – Dan Holtz, CEO, Liz Lovely

The Results

Liz Lovely’s decision to use Hosted IP Phone Service from Waitsfield and Champlain Valley Telecom (WCVT) led to valuable benefits including:

  • Low Upfront Costs and Scalability – Liz Lovely made the switch for minimal upfront costs and now has the flexibility to easily grow as the company adds employees.
  • Easier System Management and Administration – WCVT’s web portal for management and administration allows Holtz to centrally manage the entire company’s telecommunications infrastructure and to perform tasks that once required an outside vendor. Individual employees can also easily configure their phones to suit their needs and preferences.
  • Future Proofing – “With Hosted IP Phone Service from WCVT, I can really predict my voice and data costs into the future. The solution scales effortlessly and I know exactly what it will cost as
    we add employees,” said Holtz.

About Liz Lovely

Liz Lovely was created to bake cookies with a higher purpose. Liz Lovely Gluten Free & Vegan Cookies are a pure indulgence with a social conscience. The company doesn’t prioritize profits over people or the planet. Their mission is real food, good jobs, and environmentally sustainable business practices. That’s why Liz Lovely likes to say they’re Baking a Difference.™

Visit them online at www.lizlovely.com.

To find out how Hosted IP could save your business time and money, contact:


Kris Merchant
Sales Manager
(802) 496-8554